Julia Watson / Writer & Editor
TECHNICAL WRITING
The Parish Group
It's easy to get caught up in our side of the admissions process. Unlike the students we recruit, enrollment managers and higher ed marketers don't get summers off.
The Parish Group
An article from the Wall Street Journal caught our attention recently. It focuses on the environmental impact of digital advertising.
The Parish Group
How do you go about making big decisions that will affect your institution's success in the marketplace?
The Parish Group
The New York Times published an article last week that went viral on LinkedIn. The topic? Enrollment. Specifically how enrollment has fallen sharply on a large scale.
The Parish Group
Launched in September 2021, iOS 15 has a particularly interesting new feature that will alter how email marketers evaluate their data. The culprit?
The Parish Group
Institutional branding has become a way for colleges and universities to compensate for enrollment shortfalls. But be wary, this is not a fix-all solution.
The Parish Group
As higher ed marketers, we’ve heavily integrated social media into our overall admissions strategy. Will Musk’s purchase of Twitter impact Gen Z’s use of the platform? Further, should we take this into account for our social media strategy?
The Parish Group
In our last blog, we talked about the importance of professional development within an admissions team. After all, a well-trained, happy team makes for a successful unit. Part of that development is to ensure critical knowledge is distributed from top to bottom.
The Parish Group
The high turnover rate in admissions is not unlike what we’re seeing happen throughout the country, regardless of industry. But specifically in enrollment, from lower to higher level jobs, employees are jumping ship either to other institutions or to leave the industry altogether.
The Parish Group
How has the pandemic shifted our approach to location-based advertising? Did geofencing's moment tumbleweed away?
The Parish Group
Our ability to photograph both the inviting and the authentic is at a crossroad. We’re still in the trenches with the COVID-19 pandemic. Masking is mandatory in a majority of public spaces, and as of 2022, even the type of mask you wear may not be enough to stay completely safe. In marketing we aim to show the best in people and situations, so how do we reckon with masks when they cover up what makes a subject engaging?
The Parish Group
Fewer students are choosing to attend college as high school graduation rates dwindle. How can admission leaders overcome this unprecedented drop in interested students?
The Parish Group
Okay, we’ll admit it. We haven’t been the most active on social media this past year. In our defense, we’ve been busy! 2021 extended a lot of the uncertainties brought on from the previous year (and supplied some of its own), but we’ve been paying close attention to how the world is adapting and utilized that in our higher ed marketing work. Thankfully, we’ve seen a lot of success with our methodologies.
The Parish Group
We know. If you’ve been listening to the news, you’ve heard it before: there’s plenty of demand, but not that much supply. The shortages of 2021 have become even more exacerbated with the arrival of the holiday season. Unfortunately, commercial paper is now on that list.
Vehicle Media
What’s happening: Apple’s new iOS update, 14.5, is tackling privacy concerns in a way American users and businesses haven’t seen before. The new update changes App Tracking Transparency (ATT) and Identifier for Advertisers (IDFA) by giving users the option to opt out of cookie tracking. The choices posed seem straightforward....
Vehicle Media
If the pandemic has proven anything, it’s that we can do pretty much everything digitally. We’ve worked remotely, socialized remotely, and shifted a majority of our purchasing to online platforms. We can even shop for groceries online and get it delivered to our door within hours...
Vehicle Media
Rotating banners, also called carousels or slides, are one of the ways websites provide marketing platforms for clients. It seems great in theory: a clean, aesthetically pleasing approach for customers to see multiple pictures without all the clutter. However, all that glitters is not gold.
Vehicle Media
We’re currently at a crossroads. Any business that actively puts effort into their social media presence knows how much time (and money) goes into refining their brand through captions, videos, photos, and copies. Additionally, we have a smorgasbord of options now: Twitter, LinkedIn, Reddit, Pinterest (only to name a few). If establishing a brand and gaining customers is the goal, we are spreading ourselves too thin.
Geiger Legal Group, LLC
In 2017, Brad A. woke up in his Cherokee County home, kissed his wife and kids goodbye, and set out to his job as a gas lines welder – something he’s done for 20 years. That day, however, things went drastically wrong. While he welded, a third party negligently opened a gas valve and put 300 lbs of gas directly to his welding torch’s flame. Fire engulfed his body, traveled underneath his helmet, and severely burned his face. He was rushed to the hospital and induced into a coma. After a long stay in the hospital and a $100,000.00 medical bill, Brad knew he needed legal help.
Environmental Remedies
In 2018, the CDC conducted research on per-and-polyfluoroalkyl (PFAS) exposure in areas confirmed to have the compound in their drinking water, specifically towns near active or formerly active military bases. Their report showed ties between PFAS exposure and increased risk of developing major health problems, such as thyroid disease, liver damage, cancer, decreased fertility...
Environmental Remedies
There’s a lot that goes into maintaining a commercial kitchen beyond serving food. Some of the most important steps in commercial kitchen upkeep are behind the scenes and below our line of sight. It’s logical that restaurants produce lots of grease throughout the business day and grease traps help keep this grease from causing major problems. But what happens when a grease trap hasn’t been cleaned or pumped in awhile? Well, all sorts of problems arise— some more dangerous than others.
Environmental Remedies
If you’ve cooked in a kitchen, you’ve probably been warned to never pour leftover grease into the kitchen sink. There is good, scientific reason for this. That excess grease is an organic, nonpolar compound made up of large molecules tightly packed together. On the flip side, water is a compound made up of comparatively smaller molecules (1 oxygen atom and 2 hydrogen atoms). Because of this, the density of water is greater than that of grease. Therefore, grease floats.
Vehicle Media
Technology moves at the speed of light, it seems. When you own, run, and maintain a website, it’s important to stay on top of your browser updates. But my website was built recently, not in the stone age. Why do I have to update it?
Environmental Remedies
Though often working behind the scenes, liquid waste management is a huge industry, valued at $25.62 billion dollars in 2019 by Grand View Research. In September 2021, the Bureau of Labor Statistics reported that 452k Americans work in waste management. This industry is not only large, but it can be quite perilous. Time Magazine ranks waste management as one of the top five most dangerous jobs.